Welcome to Lois Jeans
Born in 1962
Lois is a brand deeply rooted in denim, faithful to its origins. Created in the 1960s as one of the very first jeans designed and manufactured in Europe, it quickly established itself as a benchmark in denim, both in Spain and internationally. Season after season, it continues to showcase the jeans that propelled it onto the world stage.
A brand driven by its era
Following the success of its straight cut, LOIS launched its very first denim jacket. In the 1970s, it became one of the global pillars of denim, worn by icons such as ABBA, Johan Cruyff and Rod Stewart. As women became more emancipated and took their place in the workplace, LOIS accompanied this new freedom with jeans that became a staple on the streets. Despite growing competition in the 1980s, the brand maintained its place among the big names in denim. Then, in the 1990s, LOIS returned with renewed energy, driven by cult pieces such as the YOKO jeans, which became a must-have item.
What sets us apart
Comfort
A perfect balance between elegance and textile innovation, where structure and softness come together for lasting comfort.
Unrivalled expertise
60 years of expertise in textile innovation, precise cuts and high-quality standards.
Timeless charm
Heritage and modernity, in perfect continuity, designed to resonate from one generation to the next.
Authenticity
A brand rooted in real life, which understands everyone's daily routine and celebrates authentic style worn with confidence.
A living heritage
Lois isn't just denim. It's a heritage. A link between the past, present and future. With 60 years of expertise in every stitch, Lois is for those who embrace their style with confidence, a style that stands the test of time while remaining incredibly comfortable. Today, Lois remains an influential global brand, supported by a strong digital ecosystem and collections designed for everyday wear.
60 years of expertise
Lois is not just denim. It is a legacy. A link between the past, the present and the future. With six decades of expertise in every stitch, Lois is for those who embrace their style with confidence, a style that stands the test of time while remaining incredibly comfortable.
