Loved by legends. Worn by you.
From classic fits to casual essentials, our jeans combine absolute comfort, just the right amount of structure and timeless style. Discover your next favourite pair.
Women's Denim
Best Sellers
Denim for Him
Denim for her
Denim Jackets
★★★★★
What our customers say about us
For decades, our jeans have appealed to icons and everyday customers alike. Comfort, style and attitude: the proof is in your reviews.
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I love the stretch fabric and I love the comfort, my favourite jeans.
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These jeans are the best jeans I've ever bought, they lift my bum to the sky. My husband was so happy with the look that he bought me another pair in blue.
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Great purchase. These jeans fit right up to the waist and look great on my rather plump thighs. Very comfortable. This is my third Lois New Gigi purchase. I love them!
Our denim story
From Spain to the four corners of the world, Lois has stood the test of time without losing its boldness. Discover the key moments that have marked more than 60 years of history.
1962 – The birth of a legend
In Valencia, two brothers launch Lois, one of the first European brands to design and manufacture its denim locally. A new chapter in the history of jeans begins.
1970s – The world discovers Lois
From the stage to the street, Lois becomes a cult brand: ABBA in concert, Johan Cruyff on the pitch, Björn Borg on the catwalk. Music and sports icons choose Spanish denim.
1980s – The boldness of the bull
The bull logo becomes a global symbol. Advertising campaigns make a lasting impression with their rebellious and direct tone: strength, courage and uncompromising attitude.
1990s – A new generation
The YOKO cut explodes in popularity and establishes itself as the cult jeans of the decade. Lois becomes one of the best-selling denim brands in Europe, appealing to a new generation.
2000s – Beyond denim
Lois expands its universe with lines of shoes, eyewear and accessories. The denim DNA remains intact, but the Lois spirit takes root in a global lifestyle.
2010s – The return of the icons
In this era of vintage and sustainable fashion, Lois pieces reappear in pop culture and sought-after thrift shops. A heritage that once again appeals to trendsetters.
2020s – Today and tomorrow
60 years of history. Lois celebrates its heritage while preparing for the future with commitments to sustainability, responsible production and innovation.